oh online advertising how I hate you so.. If you’re reading this post most likely you have been duped too, or it’s soon to come if you feel ike give your hard earned money to any social media platforms to advertise on, specifically in this case Twitter.com.
We launched an Outdoor Gear Guide this year and wanted to get extra eyeballs on this series of post. So we turned to Twitter for advertising.
The campaign (which is now paused) is shown above. If you look at the numbers they are great. Thousands of impressions, hundreds of clicks and all at around $0.07 cents a click. WOW. This is huge. OR NOT.
Turns out those numbers are basically made up.
According to GA we have received 25 sessions (visitors) in the past 7 days.
Above shows the TOTAL views to the Gift Guide in the last 7 days. (Hmm) this number should be way higher? Clearly I need to work on the marketing if I plan to sell anything. That’s where I thought Twitter could become a nice partner to work with?
Best of luck with holiday bidding this season. So far I am 0-2 with Advertising Fraud. First was Google, now Twitter..
Audit, Audit, and audit so more